Introducing HubSpot Prospect Monitoring: watch your pipeline contacts and find the right moment to

Why it exists

When you're working a deal, timing is everything. The problem is that tracking what your prospects are actually saying online - what they're posting, what they're engaging with, what conversations they're in - is manual, inconsistent work. Most reps aren't doing it at all, and the ones who are are doing it by hand, checking LinkedIn sporadically and hoping they catch something useful.

That's a real opportunity being left on the table. The moment a prospect posts about a pain point you solve, or joins a conversation directly relevant to your pitch, is the moment to show up with a thoughtful comment. Miss that window and you're back to cold follow-ups.

How it works

Connect your HubSpot account to POV AMP. Once connected, your active contacts and prospects sync automatically - the people already living in your pipeline.

From there, POV AMP watches those contacts for social activity and surfaces the posts and conversations worth joining. Instead of scanning feeds yourself, you get a feed of relevant moments tied to the specific people you're selling to, with the context to respond in a way that actually lands.

Example use case

Say you're mid-cycle with a VP of Marketing at a mid-size e-commerce brand. She posts something on LinkedIn about her team's struggle to prove content ROI. POV AMP catches it and surfaces it for you. You drop a sharp, relevant comment - no pitch, just a useful perspective. She recognizes your name, the conversation moves, and you go from "following up for the third time" to "that person who said something smart."

That's the payoff: pipeline activity becoming relationship signal, in real time. If your HubSpot contacts are already in there, give it a try and see which conversations your prospects are already having without you.